Image of Advantage AMC staff at their annual conference in Los Angeles, California.

Our Mission

At Advantage AMC, we believe business is always personal.

Your association isn’t just another client—it’s the reason we do what we do. That’s why we give more: more time, more energy, and more thoughtful attention to what makes your organization unique.

Your success is not just our goal. It’s our pride.

What is Association Management?

Association management is the behind-the-scenes engine that keeps member-based organizations running smoothly and growing strong.

From day-to-day operations and board support to event planning, membership engagement, financial management, and strategic guidance—association management covers it all. It’s a full-spectrum approach to helping nonprofits, trade groups, and professional associations stay organized, compliant, and connected to their mission.

Whether you're a volunteer board with limited time or a growing organization in need of structure, we bring the expertise, systems, and personal attention that help associations not just function—but thrive.

BENEFITS OF WORKING WITH AN AMC:

Expertise on Demand – Get instant access to seasoned pros in governance, finance, events, and membership.

More Time, Less Stress – We handle the details so your board can focus on big-picture impact.

Scalable Support – From full-service to flexible help, we grow with you—no overhead, no hassle.

Our Philosophy

PARTNERSHIP

We partner with you to identify strengths, improve systems, and ensure smooth operations.

GROWTH ORIENTED

Your success is our mission—your association is why we exist. We grow when you do.

PERSONALIZED ATTENTION

We take time to understand your association—delivering tailored solutions that fit your needs.

SPECIALIZED HELP

With deep expertise in association management, we deliver support that fits your mission.

COLLABORATIVE SUPPORT

We’re more than a service provider—we’re your partner, working side-by-side to help your association succeed.

Meet Our Team

PHOTO of Tracey Booth, CEO and Founder of Advantage AMC located in Granite Bay, California.

Tracey Booth
President/Owner

Maggie Campbell
Association Manager

Photo of Brenda Kress of Advantage AMC, located in Granite Bay, California.

Brenda Kress
Account Manager

Photo of Kaisha of Advantage AMC, located in Granite Bay, California.

Kasia Lewis
Account Manager

Trusted By

Image of Advantage AMC clients at their annual conference in Los Angeles California.

Ready to Transform Your Association?

Let’s discuss how our experienced team can help your association thrive with customized management solutions.